Apart from the obvious reason that mpost of us want to earn as much as we reasonably can from each of our shows, there are also many other reasons to charge a highter fee. I want to share a couple of thoughts with you;
Have you ever arrived at a venue and been told that the only place for you to change and prepare are the toilets? I certainly have had that happen many times during my career, and to be honest it always bugged me. What I learned was that the higher my fee went the less this happened until I reached a point where it would never happen. This is of course just one indicator that you have changed status in the clients mind. It is little things, once the client sees you as more than a commodity then you will have course be offered a complimentary tab for your refreshments and dinner, parking and logistics are arranged for you and so on. Basically you are treated as an important professional rather than one of the commodity staff.
Having spent more on your show - the client will also set you up for success (both in their minds and with the rest of the audience). It is of course true that people generally do not want you to fail, but if they have paid a high fee then they really want to enjoy what you do. In fact they make it even easier for you to do the job, because they put themselves in the right frame of mind.
So not only do you start to become more financially wealthy - but the job becomes easier! Why would you not try and make yourself the most expensive magician in your area rather than under cutting to and trying to be the cheapest?
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