You have just "taken delivery" of your shiny new website. It is not only an icon of modern graphic design but also a technical wonder that is set to be on the front page of EVERY search engine. Of course this level of sophistication has cost you dearly, but never mind you will soon get your money back because of additional gigs that the site will generate.
In fact you are so proud of your website you drive everyone to it. No - you heard them, every last one of them. Any time someone even thinks of hiring you ( you do a mind reading act don't you?) then you immediately force them across to the trusty money machine - the website.
But just stop and think for a minute.
Do they need to go and see the site? Are you just creating an unnecessary obstacle in the sales process?
If they emailed you then sending them a reply that says "yes I'm free go see the website it will tell you everything you need to know" is not going to be helpful.
If they phoned you then telling them to go and see the website it has your show reel on it is not going to be helpful.
Think about your sales process and if you are unclear about it, get a piece of paper and draw it all out.
I will write a blog later in the week telling you how to map and optimise your sales process if you need some input on this.
In the mean time if you want to make more money from your magic then book mark this site, subscribe or pick up the RSS feed.
Monday, March 19, 2007
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