Pamela Anderson replaces sexy Carmen Electra in magic show

Carmen Electra will no longer be the be the special guest star in magician Hans Klok's new show at the Planet Hollywood Resort and Casino. Instead Hans Klok will team up with celebrity guest star Pamela Anderson for the show at the Planet Hollywood Resort & Casino Theater for the Performing Arts. "The Beauty of Magic" will open for previews in late May with a gala premiere scheduled for June 2nd. After performing his first magic trick at the age of ten, Hans Klok went on to win a number of awards, including the European Youth Magician Champion Trophy, and first prize at the Grand Prix of The Netherlands. He soon began to appear on television specials in both Europe and the United States, including "The World's Greatest Magic" on NBC and "The Masters of Magic" on ABC. "The Dutch Copperfield," Klok's live stage shows have been selling out large arenas throughout Europe and Asia for the past decade. "The Beauty of Magic" is produced by Stage Entertainment in conjunction with Planet Hollywood Resort & Casino

TV Magician Paul Daniels in Health Scare

Magician Paul Daniels has revealed how he was rushed to hospital fearing he had suffered a stroke. The 69-year-old TV star was given a scan after he woke in the middle of the night with no feeling in his left leg..." Read the full story by Melanie Swan in The People at:
http://www.people.co.uk/news/tm_headline=tv-paul-in-scare--&method=full&objectid=18943479&siteid=93463-name_page.html

Customer Satisfaction and the Corporate Magician

Hectic doesn't begin to describe the past few days. As an independent businessman (that is what EVERY full time pro magician SHOULD be), you get to wear many hats. Marketing manager. Administrator. Bookkeeper. When you're being pulled in a million directions by a million different priorities, it's pretty easy to lose sight of something important...

Like many (or most) of you, I had a day job while doing my magic part time. Weekends. Evenings. Bank Holidays. But the majority of my workweek was spent just like everyone else making the daily commute to the office, trying to avoid office politics, and doing my best to make a few pennies. In my fantasies about working for myself, I imagined that my days would begin with a leisurely breakfast, maybe a brisk morning walk with my dog, hit the computer around 10AM, knock off early for lunch, do a couple of close-up gigs during the course of the week and then maybe an easy wedding reception on Saturday,

Was I dreaming or what!

As anyone who's run their own business realises, it can seem like a continuous mad dash from one project deadline to the next. There's always another confirmation contract to send, a thank you note to write, a bill to pay, marketing materials to create... And I'm not even going to go into the time you need to spend developing commercial routines and bespoke performances. (You do think about marketability BEFORE you develop a show, or purchase a trick don't you? Of course you do...)

The one thing that's easy to forget about, or to put off in all of this -- is your customer. You have to always think about them. You have to make sure, even amidst all the chaos of daily business operations, that you're continually striving to develop products and services that offer great benefits in their eyes. Even the little things count. Here's an example. Yesterday, I spent about an hour and a half writing thank you cards for the previous couple weeks worth of bookings. Now, normally I do this right after the fact. But I got busy and ... admittedly ... a bit lazy. I let them slide and pile up. Hey, it's a pain to write a thank you card, even if you have a system for what you say in it.

Nevertheless, it's really, really important.Not only for the results it produces, but also for the attitude that it demonstrates.
One of the keys to my system is to include three business cards and let them know that I really appreciate their business and their referrals. In addition, I also include a pre-paid envelope with a short satisfaction survey card that asks some questions on what they thought of my show. Nearly everyone returns the card. And by and large, the feedback is almost 100% positive. And I've used many of the comments as testimonials in my marketing materials.

Do I enjoy writing out the thank you notes? Of course not, like I said, it's a pain. But is it worth the effort? Absolutely.
It's a small thing, but sending a thank you note to EVERY customer positions yourself just a notch higher than the guy who just took the money and ran. It's a class thing. And class always pays off. Maybe not immediately, but over time you create a reputation that people will respect and appreciate.

Yesterday I booked a gig from a lady who said she had seen me at a little corporate event I did a few years ago. I didn't have to do any selling at all. 'Are you available?' and that was that.
Now, I do a pretty good job in front of an audience. But that alone would not create any where near the income that I want. To make the different I am meticulous about following up with a thank you and satisfaction survey. Did a thank you card get me my last referral? I don't know. But I do know the type of professionalism that causes you to write out thank you cards is the key to letting customers know how much you care about them and the way to out perform your competition.

And that is the bottom line: the professionalism that you show BEFORE and AFTER the event is what will really differentiate you from the other magicians in the book.

"storm" worm

The 'Storm' worm that affected many Internet users in January has
reappeared in a new variant through a widespread spam campaign on starting
on Thursday 12th April; the Internet Storm Center reported detecting at
least 20,000 infections today.

In the Spam email, the Worm pretends to be a "Patch for the 'New worm' that
is going around....". The subjects of the email are shown in the references
shown below.

The malware is hidden in an encrypted zip file which means that it's much
more difficult for antivirus software to detect the malicious code. If a
user activates the file, the machine is then infected with the malware and
it tries to connect to a peer-to-peer network where it can upload data,
including personal information from the infected computer. It also can
download additional malware onto the infected system. As a result, the
infected computer may then become a 'zombie' machine on a botnet, which can
be used to send spam and launch other attacks. The malware also searches
the computer's hard drive for e-mail addresses and replicates itself by
sending e-mails to them.

A Firewall that monitors outgoing traffic may detect abnormal activity if
your machine is compromised (the Windows built-in Firewall only detects and
manages incoming traffic, but packages like Zone Alarm detect malicious
traffic in both directions) and some anti-virus systems may be able to
detect the signature of the attack before it can be activated.
Be vigilant and avoid activating any incoming email containing an
attachment you are not expecting or which offers to 'fix' a Worm problem on
your computer.

Have you got the goods?

When you go to see a band, a singer, a magician, or any performance, the bigger the name, the more resources they have to apply to the show.

Now, any one can dazzle you with lights and flash and special effects. And boy, some of the big names certainly do that. I've seen many a performance brilliantly choreographed and synchronized with giant monitors, fog effects, and strobe lights. (And FYI, I've seen a lot of bands and other live performers!) But I have to say; the level of stagecraft that I see now days ever from smaller acts is quite outstanding.

I know I am not the only person that walks away totally impressed. You just have to listen to people in the interval.

So how does this apply to us?

I talk a lot about the power of great marketing. In the "90 Day Market for Business System For Magicians" I cover a huge variety of strategies to help you clarify and effectively deliver our own unique marketing messages. Without a doubt, the skill most often overlooked by magicians is becoming a strong marketer and proficient businessperson.

Without those skills, you are wasting your time completely. The hours that you have spent perfecting your technical skills will be completely irrelevant as nobody but you and your family will ever see them.

But as you grow in your skills as a marketer, also strive to continuously grow in your skills as a professional performer and not just a technician. Make sure that you truly do make good on the promises you make in your sales letters and telephone calls. If you promise to make the kids laugh during little Johnny's birthday party, you'd better go the extra mile necessary to keep those kids falling over and convulsing with laughter! If you have said, “people will talk about your performance” make sure that every guest at the wedding comments on your brilliance to the bride and groom.

Over-promise and then OVER-DELIVER!

When you've got ALL the goods -- the ability to deliver an outstanding marketing message, the business skills to run your affairs along with the ability to blow away your audience with a great act and amazing magic – then you've laid the foundation for unstoppable success.

Anything less is just preparing to accept defeat!